Call Center Magazine
(66,000 subscribers)

Because the customer, like nature, abhors a vacuum

It’s true. Customers do abhor a vacuum. What they really like are options. They want to be able to select the type of service that suits them. When they shop they don’t want empty shelves. Likewise, when dealing with a call center—whether to make a retail purchase, arrange and pay for travel, or make contact about their finances or insurance—they want to do it on their terms. And they want a seamless experience.

Those who run successful call centers know this. That is why in this era of E-business, those charged with building and managing these call centers turn to Call Center Magazine—because they know the successful call center is defined by the use of technology.

It is no surprise then that our circulation has increased over 50% since 1997.