What'll It Be Today?

PR
Creative
Marketing
Copy

Public Relations
Take stock of how you want to be perceived and what you have to work with, and then decide what to keep and what has to go. Use the press, programs and/or events to amplify, underplay or frame the message.

Creative
It’s important to look sharp. Successful creative is about the pleasures and simplicity of communication. Visuals affect how a message is received, understood, and felt. Tactics like synesthesia, where one kind of sense impression is used to evoke another, really work. We say, use them.

Marketing
Marketing means strategy and a plan to go with it. Who is the audience? Where is the audience? How best to communicate with the audience? Homogenous groups? Heterogeneous? What about innovators, early adopters, mavens & connectors?

Copy
Good copy is a fine blade. Shave and a Haircut operates under dual mottoes: People don’t read advertising, they read what is interesting; and Brevity is the soul not only of wit, but also of good communication. Effective messaging includes subtext. We try to avoid ambiguous copy—unless ambiguity is the goal. And sometimes… it is.

 
   
 
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